Terms of Business Including Remuneration Details and Schedule of Fees & Charges (V5.0)

Authorised Status

Sterner Holdings Limited t/a Alliance Insurance Brokers, Alliance Financial Planning And The Wealth Shop Alliance is regulated by the Central Bank of Ireland under the Investment Intermediaries Act, 1995 (as amended) and the European Union (Insurance Distribution) Regulations 2018. The Central Bank of Ireland maintains a register of all regulated firms www.centralbank.ie. Our certificates of authorisation are on display in our office at 68 Church Street, Skerries, Co. Dublin. A copy is available to you, on request, at our offices.

Statutory Codes

The Company is subject to and complies with the Consumer Protection Code, the Minimum Competency Code and the Fitness and Probity Standards. These Codes offer protection to consumers and can be found on the Central Bank of Ireland website www.centralbank.ie

Our Services

As Insurance Intermediaries we provide advice in relation to General Insurance (motor, property, liability, marine etc) and Life Assurance products (life assurance policies, pensions, saving and investment). We offer advice on a fair and personal analysis basis. On your behalf we will carry out a fair and personal analysis of the market available to us; taking account of a sufficiently large number of contracts and Insurers/Product Producers to enable us to make a professional recommendation that best serve your needs and circumstances. The Company does not have any ‘tied’ relationships with any institution that would compromise our ability to offer you impartial advice and choice. We are also members of Brokers Ireland. We do not guarantee nor make representations in regard to, and expressly disclaim responsibility for the financial security of Insurance Companies and Product Producers with which we place business.

"We do not provide Periodic Assessments of Suitability. "

Credit Finance

If you require credit terms, we may be able to arrange premium finance on your behalf with the finance provider(s) with whom we hold an appointment. Alternatively, a monthly direct debit facility (if available) may be operated by the Insurance Company. We cannot accept instalments paid to our office.

Remuneration details and Schedule of Fees & Charges

General Insurance: Non- Life Business:

Personal Lines – Set Up Service Fee Up to €100.00
Personal Lines – Renewal Service Fee Up to €100.00
Personal Lines - Mid Term Alterations / Cancellations /Duplicate Documentation Up to €20.00
Commercial Lines – Set Up Service Fee Up to 20% of the Premium
Commercial Lines – Renewals Up to 20% of the Premium
Commercial Lines - Mid Term Alterations /Cancellations / Duplicate Documentation Up to 20% of the Premium
The specific rate or fees charged may be based on the scope of work involved and the complexity of the case. If the scope of work extends beyond agreed parameters, the fee will be renegotiated and agreed

In addition, we may earn a non-monetary benefit which we will only accept if it enhances the quality of our service to you our client. For example: attendance at a product seminar or assistance with branding, IT support etc.

A summary of all remuneration arrangements from each Insurer and Product Producer is available on our website www.allianceinsurance.ie

Life Business:

Sterner Holdings Ltd t/a Alliance Insurance Brokers, Alliance Financial Planning and The Wealth Shop Alliance may be remunerated by commission earned from Insurers and Product Producers to whom orders are transmitted, for new business. Summary details of these payments will be included in a product information document which you will receive before an application form for a product producer is completed and extended details will also be included with your cooling-off letter


Fees may be charged on an hourly rate. This will always be discussed and agreed in writing with the customer in advance of inception of any policy.

Professional Advisor Professional Fee (Hourly Rate)
Directors & Certified Financial Planners Up to €250.00
Accounts Executive/ Qualified Financial Advisers Up to €250.00
Support Staff €80.00

The basic hourly rate as outlined may be subject to change should additional factors arise (i.e. level of risk, urgency of transaction). This will always be discussed and agreed in advance of transactions being placed.
Professional Fees are non-refundable in the event that a policy is cancelled.

In addition, we may earn a non-monetary benefit which we will only accept if it enhances the quality of our service to you our client. For example: attendance at a product seminar or assistance with branding, IT support etc.

A summary of all remuneration arrangements from each Insurer and Product Producer is available on our website www.allianceinsurance.ie

Third Party and Government charges may also apply
Policy Conditions

A summary of your policy benefits is disclosed in the schedule. The policy document details the specific terms and conditions of your policy. You should read them and keep it in a safe place in the event of a claim. If your understanding of the cover you have purchased is different then that detailed in the policy document, then you should contact Sterner Holdings Limited in writing immediately.

Client Responsibilities

The policyholder is obliged to disclose any and all material facts when the policy is taken out. If any new material facts come to light or there is a change in an existing one, then this event should be reported in a timely fashion. If you are in any doubt as to whether or not a particular event is material, please disclose the information. A material fact is any fact, any previous claims, medical or otherwise, which poses an increase in risk to the underwriter and likely to influence the assessment, acceptance or continuance of your insurance. If you are unsure of what a material fact is please discuss this with us. Please note if you fail to disclose any material facts, this could invalidate your insurance cover, all/or part of the claim may not be paid. In the case of a policy effected by a company then the directors of the company or any persons appointed by them are responsible for disclosing all material facts.

Consumer Protection

This firm is a member of the Investor Compensation Scheme established under the Investor Compensation Act, 1998. This legislation provides for the establishment of a compensation scheme and for the payment, in certain circumstances, of compensation to clients of firms covered by the Act. We are members of the Investor Compensation Scheme established under Section 38 of the Investor Compensation Act 1998. The Act provides that compensation shall be paid to eligible investors (as defined in the Act) to the extent of 90% of an investor’s net loss or €20,000, whichever is the lesser and is recognised as being eligible for compensation. We are also members of the Irish Brokers Association (IBA) Compensation Fund. Subject to the rules of the scheme the liabilities of its members firms up to a maximum of €100,000 per client (or €250,000 in aggregate) may be discharged by the fund on its behalf if the member firm is unable to do so, where the above detailed Investor Compensation Scheme has failed to adequately compensate any client of the member. Further details are available on request.

Handling Clients' Money

Sterner Holdings Limited will accept payments in cash, by cheque and credit or debit card in respect of all classes of insurance in the circumstances permitted under Section 25G of the Investment Intermediaries Act, 1995. The Company is not authorised to accept cash or negotiable instruments in any other circumstances.

Credit Terms

We regret that credit cannot be extended to clients in respect of premiums, initial, renewal or additional. Initial or first premiums must be paid at inception of cover and renewal premiums before the policy renewal date otherwise the Company will advise the insurance undertaking or product producer involved and cover will be cancelled.

Default on Payment by Clients

The Company will exercise its legal rights to receive payments due to it from clients for business services provided. The Company will seek reimbursement for all payments made on behalf of clients where it has acted in good faith. The insurer may withdraw benefits or cover in the event of default on payment due under policies of insurance arranged for you. Please refer to policy documents and insurance product terms and conditions for details of such provisions.

Conflict of Interest

It is the policy of the firm to avoid any conflict of interest when providing business services to its clients. However, where an unavoidable conflict may arise we will advise you of this in writing before providing any business service. If you have not been advised of any such conflict you may assume that none arises.


Sterner Holdings Limited shall issue a receipt for each non-negotiable or negotiable instrument or payment received. This is required pursuant to Section 30 of the Investment Intermediaries Act, 1995 (as amended) and under the Insurance Distribution Regulations 2018. These are issued with your protection in mind and should be stored safely.

Complaints Procedure

We ask that you make any complaint against our firm, relating to services provided by us, preferably in writing however, verbal complaints will also be accepted. We will provide a written reply to all complaints received. A written update will be issued to you every 20 days by a nominated individual within our firm. A comprehensive response to your complaint will be issued within 8 weeks of receipt of your initial complaint. You are entitled to refer the matter to the Office of the Financial Services & Pensions Ombudsman (01-5677000 or info@fspo.ie). A full copy of our complaints procedure is available on request.

Anti - Money Laundering/Countering the Financing of Terrorism

Our firm reserves the right to request any facts about a client which it reasonably believes it needs to know in order to comply with the prevailing Criminal Justice (Money Laundering and Terrorist Financing) legislation

Data Protection complies with the requirements of the General Data Protection Regulation 2018 (GDPR) and the Irish Data Protection Act 2018.

We collect your personal details in order to provide the highest standard of service to you and are committed to protecting and respecting your privacy. We wish to be transparent on how we process your data and show you that we are accountable with the GDPR in relation to not only processing your data but ensuring you understand your rights as a client. The data will be processed only in ways compatible with the purposes for which it was given and as outlined in our Data Privacy Notice, this will be given to all our clients at the time of data collection. Any requests should be forwarded to the Compliance Officer.

Direct Marketing

We would like to keep you informed of various Pension, Insurance, Investment and any other services provided by us, and which we think may be of interest to you. If you do wish to receive such marketing information, please opt in in our client declaration below